"Parents based in the northern part of London is looking for an exceptional and skilled tutor to assist their most junior child on his early path to growing into an English gentleman."
Upon seeing this post, you might easily overlook the wording "initial stages" as simple a turn of phrase.
However, it could be the most important part of this distinctive position posting, as it seeks to recruit a mentor for a one-year-old.
Numerous of submissions have now been sent in since the unnamed family published their call for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the listing has gained notice throughout the news, with many questioning why?
Forward-Thinking Method
A tutoring expert, head and founder of a global tutoring firm, which is assisting the family in their search, stated that in spite of early skepticism, he considered the idea "visionary", and "progressive".
When he consulted the family, he said they appreciated the unconventional nature of their requirement, and how immature their son is.
However, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that point "cultural conditioning had by then taken hold".
But what does the family refer to by "cultural leaning"?
It's "all-encompassing", he responded. "The way you eat, the manner you speak".
He said the firstborn had absorbed "really subtle, unspoken signals" from the family, and had adopted their cultural habits. The family informed the consultant they did not want history to recur with their younger child.
The strategy: To engage a English tutor, who needs to speak with RP, to shape the baby right from the beginning.
Subtle Influence
"A lot of the learning at the start here is rather osmotic," said Adam.
It's via this osmosis that the family are hoping the child will acquire the English characteristics they wish to instil.
The consultant said the tutor needed to be someone who attended "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The tutor must be the appropriate candidate, they'll be carrying out things they may not realize they're doing, just naturally," he added.
Expense Not a Factor
The family told the expert the chosen tutor should ideally also have familiarity of or interest in equestrian activities, alpine skiing, artistic pursuits and music so as to shape the child in a wide range of hobbies.
More than that though, he explained the family desired the tutor to register the child on a selection of lessons so the child would be "equestrian training and starting an musical instrument by the time they are approximately three years old".
In the family's view, guiding their son grow into a "UK sophisticate" will bring about achievement and create opportunities.
"Taking into account the pros and cons of that, because it's undoubtedly a class statement," he notes.
However, in spite of all this guidance in "UK identity", would the child adopt alleged cultural leaning from the multicultural family he resides with regardless?
"Certainly", replied Adam. "The parents understand this might not succeed, but they've merely embraced the perspective of, 'let's give it a go and let's go as early as we can', because the price of it is not relevant," he said.
Impractical
A number of in the tutoring industry who have those doubts.
Peter Cui, chief executive of Blue Education, who provides private tutors, wrote that "the process of becoming bicultural, or actually, discovering oneself, is something that must be experienced personally, not engineered."
Peter noted that he had relocated from the Far East to the United Kingdom at the time of childhood, and had been raised knowing and practicing both cultures. He went on to be educated at the University of Cambridge.
"The notion that an individual can serve as a living vessel of English culture, an individual who can in some way transplant the characteristics of a British gentleman to a infant child, strikes me as optimistic and unfeasible," he wrote.
"From my perspective, having a distinctly British tutor from infancy will will not instantly create the result they want.
"I never had such a figure, and however I have been fortunate enough to enjoy many of the experiences they aspire for their son."
He continued: "The fact is, self-identity can not be dictated from the outside influences; it must be embraced, and it must originate internally."
Buying Britishness
Of course, English culture is something the CEO thinks can be taught – and commercialized.
"In my view the reality that the global community holds us in this regard is something that we should be cherishing|valuing|appreciating
